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I'm Phoeby, a product designer 🎨 and plant lover 🌵 based in London.

Current Role

I'm currently at Our Future Health where I've been designing how people receive their own health data for the first time - translating clinical measurements like cholesterol into something clear, sensitive, and trustworthy, working closely with clinical and technical experts.

 

I've also helped shape the recruitment experience that brings participants into research studies, working across research, clinical, and engineering teams to build a service people trust with something as personal as their health.

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Alongside the day-to-day design work, I care a lot about how teams work. I've run workshops to shape how new services get planned and rolled out, and I'm drawn to design operations: the systems, rituals, and decisions that make cross-functional teams faster and more confident, not just the artefacts they produce.

Skills

Workshop facilitation, cross-functional collaboration, product strategy, information architecture, stakeholder management, user flows, user research, customer and colleague interviews, prototyping, content modelling.

AI- assisted design and prototyping.

Profile

Since graduating with an MEng in Engineering and Architectural Design from The Bartlett School of Architecture (UCL), I've moved from Machine Learning illustration at Lightning AI, to product design at The Lowdown and Marks & Spencer, to my current work at Our Future Health - designing how people receive their own health data for the first time.

 

That engineering background still shapes how I work: I care as much about the systems and ways of working behind good design as I do about the interface itself.

Contact
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