FemTech Navigation
Redesigning the navigation for The Lowdown
CHALLENGE:
The nav-bar was an element of The Lowdown’s website that was purely functional. Behaving like a simple list, the nav-bar provided users with simple means of locating the information they needed. However, there were many bugs and uncomfortable interactions such as contraception types getting lost in a lengthy scroll, or the nav-bar not fully describing what the new priorities of The Lowdown were, and future launches.
SOLUTION
A clear multi step
RESULTS
The redesign improved most of the journey, especially during the rebrand. Overall there was a preference to stick with table service.
TEAM
Phoeby Narenthiran (Design & UX Lead)
Alice Pelton (CEO)
Marija Ziterbart (CTO)
Georgia Gallant (Social Media & Copywriter)
+ SEO, Medical professionals
Discovery
The first step was laying out all key elements of the site and using FigJam and Figma to try alternative arrangements (card-sorting), to identify what could stay in the Footer, and what were the priorities for the Nav-bar.
Iterations were created in collaboration with a copyrighter, the CEO and developers.
Final designs & analysis
Unfortunately the new nav-bar wasn't tagged appropriately but we managed to use excel and google analytics to review the 'next page' activity. Overall minor improvement but further qualitative testing was definitely needed!
What's next?
What did I learn?
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The layout of information is important for users to find information but is also largely governed by business needs, and in an early-stage start-up many parts of the user needs can be compromised. Therefore, a large part of this was advocating for the user and encouraging a user-focused product.