Scaling our seasonal campaigns
Creating a content model for content editors to have more flexibility with a repeatable doors campaign.
CHALLENGE:
The Sparks Campaign team create a ‘doors’ campaign every year. Publishing changes is difficult and time-consuming. Our hypothesis: by adopting Contentful, content editors will have more flexibility and the design and development teams can focus on other experiences.
Discovery
We wanted to make the doors campaign reusable using out Content Management System - Contentful. There were a range of different teams involved in this project and the requirements were always changing.
I regularly iterated and reviews the model with a range of different stakeholders. This process was laborious and there were multiple trade-offs, but it resulted in a much more usable and scalable model
Final designs/model
The team used the model for future campaigns. It will likely continue to be iterated on and improved.
